Search Engine Optimisation (SEO) is
vital for Website Success
SEO should be a top priority when developing a new website. Afterall your website needs a great search engine optimisation strategy in order for search engines like Google to index and rank your company well. 90% to 95% of search engine users are using Google as their primary search engine – Smart Insights
What is SEO?
SEO is a process of structuring your websites copy, images and meta (descriptive) information to conform to the rules of the major search engines like Google. For example the keyword “Search Engine Optimisation ” is related to this service so it’s content is heavily optimised for that term.
By sticking to the rules and using techniques that are proven to work, we can increase your Page Rank and decrease your companies advertising spend while generating more site visits through organic search results.
Organic impressions netting close to 20% click through rate (CTR) for one of clients in the Leisure Business
Pairing Services
Combining Search Engine Optimisation with Search Engine Marketing is the best way to ensure a healthy lead/sales pipeline. Once these services are paired clients usually see much higher volumes of organic (free) traffic to their websites versus paid traffic.
Every SEO project will have a monthly status update and we will be looking to get to results similar to this client.
Why do I need an Search
Engine Optimisation Strategy?
People that are searching online are in the market for a product or service that you provide, so if you are not showing up on the first page you are definitely missing out on sales.
The Services We Offer:
What is local SEO?
Local SEO means to target the potential customers for your business in a known location, an example of this is the keyword “SEO South Africa“, by using South Africa as a keyword we are selecting the location that we wish to promote our products in too.
Keyword & Audience Research
The success of any SEO strategy comes down to having the right keywords and targeting those keywords to the right audience. Our team will conduct the appropriate due diligence research that allows us to gain a deeper understanding of just what your potential customers are looking for on the web.
Technical SEO
There are a head-spinning number of technical factors that can have either a positive or negative effect on your website’s search engine ranking. Ranging from page load times, meta data, 301 redirects and duplicate content. Ensuring your technical factors are optimised will have a phenomenal impact on your Search Engine Marketing.
We have the skills and expertise to audit your existing site to pinpoint opportunities for improvement and any areas that may be negatively impacting your SEO.
Landing Page Optimization
Your landing page is essentially your digital storefront – it’s where potential customers or clients will learn about you, where they’ll have their first interaction with your brand, and where they’ll make the choice to learn more about you and what you have to offer. We’ll work with you to make sure that your existing pages are optimized for discoverability and that they have the right content designed to convert
Reporting & Analysis
SEO is a complicated process and things can change on a dime. With that in mind, we work with our clients to take a deeper look at your SEO strategy each and every month. We provide deep and comprehensive analysis of your search visibility, revenue, and customer conversions to shed some light on just how well your website is performing.
Getting started with SEO
When you are looking to get a website developed be sure to have plenty of copy ready, copy is simply text written about your products or services. This text is what will get you the page rank your website deserves, well it will once we’re done optimising it.
We have provided SEO services to many business from multi location gyms , corporate law firms to large business to customers’ eCommerce companies. We believe that website development and SEO go hand in hand, that is why our team use proven SEO development strategies on all our projects.