Pay Per Click / Adwords Marketing

Pay per click advertising targets prospects with especially high purchase intent. It can be an effective short term strategy in of itself and can be a part of a long term strategic plan too.

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Google Adwords pay per click platform require deep industry knowledge to create and refine a well optimised PPC campaign.

Pay Per Click (PPC) Marketing or Search Engine Marketing, is a practise that falls under our core digital marketing package.

PPC employs the use of Google Adwords pay per click platform to strategise, structure, target and direct Google search traffic to your specified landing pages. This is a highly effective strategy used to convert that traffic into paying clients.

By utilising existing data that shows us what your market are searching for with regards to the services or products you offer, we can target your market through paid advertising. This enables your business to rank higher than your competitors who rely solely on organic searches.

The implementation of the PPC on your site is proven to significantly increase traffic to your site which ultimately leads to more conversions.

Under the PPC or Google AdWords marketing platform, there are two distinct options for you to choose from. Depending on your preference, your target market, and how you want your adverts to display.

Google Search Network

Google is any digital agency’s first port of call when is comes to researching ads that display key ‘keywords’ in relation to identifying ‘user behaviour’ and what they are searching for with regards to your service or product. It is through this research and the identification of those keywords that allows us to specifically target your market via the ads your users see.

Google Display Network

The display network works similarly on the basis of keywords or phrases used, however displays image and video ads instead of static text ads.

The variables available depends on your country’s location and the type of advert used.

The key benefit here also is the Google display network.

Why AdWords works

“Google AdWords has been a proven method to garner more leads and exposure to your Business for many years.

Not only does it allow you to target existing searches, it also allows you to re-market to those leads and bring them back to the products and services landing pages, where for instance if you were an e-commerce site to make a purchase or phone you for a booking of your services.

One of the key things to understand about PPC advertising is, you only pay for the clicks you get, in other words an online bidding system” – article by Google on PPC

Clickdo can help you reach your ideal target market – the very customers that are looking for your services or products. We do this by putting your business in front of them when they are ready to buy.

Instant Lead Generation

Pay Per Click (PPC) advertising can generate leads from prospects who are actively evaluating a product or service and who are close to the point of purchase. A perfect solution when you need to generate demand in a hurry.

Google Adwords and Bing Ads are the best-known search engine advertising platforms. Whereas Facebook, LinkedIn and Twitter are high-profile options in the social space.

Maximising Return on Investment

PPC offers a high degree of measurability for your marketing spend.

A winning PPC strategy involves setting clear objectives, including the audience you are targeting, how you plan to reach them and how you will manage your budget.

Each advertising channel has its own intricacies that need to be understood so that you don’t miss out on valuable opportunities, such as remarketing which often offers the highest return on investment in B2B.

Once off set up:

PPC Audit
PPC Strategy
AdWords Set up
AdWords Optimization

Monthly Services:

Keyword Research
Ad Groups Set up and Optimisation
Keyword Competitor Analysis
Content Creation (display ads)
Copywriting for text and display ads
Video ads (country permitting)
Active Monitoring of active ads
Bid Adjustment (real time)
Keyword Adjustments (if applicable)
Monthly Reporting