Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere on the internet.

Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a—sometimes obsessive—thrill, and reports give you lots of valuable information to help you improve your campaigns going forward. With MailChimp, you can review your individual campaign reports after every email you send, or monitor your audience growth, campaign engagement, and e-commerce performance directly from your account dashboard.